Logos are an important aspect of a company’s overall marketing strategy. It is the ‘face’� of the company and hence is the chief visual component of a company’s brand identity. A logo provides essential information about the company and helps the customers identify the company. It is the shorthand way of referring to the company in all its marketing materials. A well-designed logo could help steer more customers than a substandard logo.

Various logo designing tools can be used to design logos. Adobe Illustrator is one such tool. This Logo Design tutorial gives a basic understanding of visual and graphic designing using the popular design program Adobe Illustrator. Illustrator is essentially a vector drawing tool for art and illustration. While Adobe Illustrator has a powerful array of design functions and tools, one can quickly learn the fundamentals that would be used in complicated designs as well.

This Logo Design process tutorial begins with familiarizing the user with the Illustrator workspace, the use of the path finder, and then progresses to tools such as the fill option, pen tool, etc. This course particularly focuses on: