About Course

Gone are the days when pamphlets and poster advertisements were considered as the backbone of marketing. The relentless rise in technology has provided businesses an unlimited scope for use of digital tools and platforms like the internet, social media and smartphones to attract and interact with consumers. This broad spectrum of marketing is termed as Digital Marketing and it uses various interactive mediums to connect with virtually infinite people, influence their behaviours, and promote a brand, among other things. Digital Marketing as a phenomenon has particularly gained importance over the last decade, with the advent of social media and its provision of a platform for expressing consumer opinions.

Needless to mention, a career in Digital Marketing is one of the most lucrative career options in the modern day world. Considering this, this beginner’s course on Digital Marketing is geared towards providing you a complete introduction to the various elements in Digital Marketing and getting you familiar with this fast evolving field. For a better understanding of Digital Marketing, this course has been carefully structured into four sections, each section a complete module within itself, providing insights into the different aspects of Digital Marketing. In the first section, you will learn about the Digital Marketing landscape, customer behaviour online, and websites and web-usability in Digital Marketing. In section 2, you will learn about various channels like Social Media and Mobile Marketing used in engaging users. In section 3, you will learn about various channels, like Email marketing and SEO, used in acquiring users. The final section will help you with formulating a strategy for online marketing and also the importance and use of keywords.

This course can be of significant value to you if you are:

1. Someone wishing to pursue Marketing and Advertising as a career and seeking profiency in the field of Digital Marketing.
2. Someone looking to upgrade his or her skills in the Marketing industry by learning modern day Digital Marketing methods.
3. A Start-up Entrepreneur who wishes to use cost-effective means to effectively reach out to his or her target audiences.
4. Someone who wants to learn how businesses across the globe are reaching out to its consumers through Digital Marketing.